The internet has transformed the way we live, gather information and connect with each other. In the past decade alone, internet use has skyrocketed among all demographics. Take a look at our infographic to see how people are using the internet, social media and video streaming in the U.S. and around the globe.

GROWTH IN INTERNET USE (2008–2018)1

Internet Users by Age
Internet Users by Race
Internet Users by Gender
Internet Users by Income
Internet Users by Education
Less than high school graduate
High school graduate
Some college
College graduate
Internet Users by Community
Growth in Overall U.S. Internet Use

GROWTH IN SOCIAL MEDIA USE (2008–2018)2

Adults Who Use at Least One Social Media Site
Social Media Platform Users by Gender (2018)
Overall Social Media Users by Gender
Overall Growth in US Social Media Use
Daily Social Media Use in the U.S.
Internet Users by Age

MOST POPULAR PLATFORMS AMONG U.S. LIVE VIDEO VIEWERS3

GROWTH IN GLOBAL STREAMING PLATFORM USE

Streaming video accounts for over ⅔ of all internet traffic, and is expected to reach 82% by 20204

80% of audiences would rather watch live video from a brand than read a blog, and 82% prefer live video to social posts5

More than 1 in 5 Facebook videos are live, and are watched 3X longer than non-live videos6

Breaking news makes up 56% of most-watched live content7

67% of viewers say quality is the most important factor for livestream videos8

70% of Netflix users binge-watch shows; 35% of millennials do so weekly9

By 2019, online video will make up 80% of global internet traffic and 85% of U.S. domestic traffic10

Global Amazon Prime Video subscribers are expected to reach 56 million by 202211

MOST POPULAR VIDEO STREAMING PLATFORMS BY U.S. SUBSCRIBERS (2017)12

Growth In Global Netflix Subscribers (2012–2018)13
Every year, the number of internet, social media and live
streaming users is growing and expected to keep growing.
How do you compare with users in your demographic?

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